Macy’s Backstage
New Concept Rollout
A Blend of Quality Brands and Exclusive Finds
Macy's launched the Backstage brand to enter the off-price retail market and meet evolving customer preferences. This store-within-store concept offers discounted, on-trend merchandise, attracting value-conscious shoppers and increasing foot traffic.
Our store planning team played a key role in the rollout, optimizing layouts to integrate the off-price model into Macy's locations seamlessly. This collaboration ensured efficient use of space, enhanced displays, and improved customer circulation to support this new concept’s success.
